Comments for Brand & Content Guru Blog http://marcomsolutionsguru.com/blog Brand Messaging with a Point Tue, 07 Feb 2012 01:37:11 +0000 hourly 1 http://wordpress.org/?v=3.3.2 Comment on Transforming an Idea into Copy that Sings by Jackie Deutsch http://marcomsolutionsguru.com/blog/?p=6#comment-3 Jackie Deutsch Tue, 07 Feb 2012 01:37:11 +0000 http://marcomsolutionsguru.com/blog/?p=6#comment-3 While the goals may be different for each channel, the message has to be consistent and crafted to optimize the message channel. While the goals may be different for each channel, the message has to be consistent and crafted to optimize the message channel.

]]> Comment on Transforming an Idea into Copy that Sings by Joan Gaffney http://marcomsolutionsguru.com/blog/?p=6#comment-2 Joan Gaffney Mon, 23 Jan 2012 14:04:38 +0000 http://marcomsolutionsguru.com/blog/?p=6#comment-2 Excellent points. It's critical to approach any copy strategically. Before a sentence is written you need to define placement (print ad, online ad, website, brochure) and then identify the goals - which are different for each channel. <blockquote cite="http://marcomsolutionsguru.com/blog/?p=6">"The challenge is to get the target to keep reading/listening."</blockquote> Perhaps the most important part of the strategic writing plan - what do you want the target to do next. Excellent points. It’s critical to approach any copy strategically. Before a sentence is written you need to define placement (print ad, online ad, website, brochure) and then identify the goals – which are different for each channel.

“The challenge is to get the target to keep reading/listening.”

Perhaps the most important part of the strategic writing plan – what do you want the target to do next.

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